Tuesday, 28 February 2017
Cinema Survey - Katrina Markham
1) What was the last film you saw at the cinema?
Hacksaw Ridge - 8 %
Rogue One - 8%
Lego Batman - 8%
Lion - 8%
Fantastic beasts - 8%
Passengers 8%
Bridget Jones' Baby 12%
Can't remember 8%
Newsiesn 8%
Sing 8%
Patriots day 8%
Bridget Jones' Baby 12%
Marvels Civil War 8%
Bridget Jones - 12%
2) How often do you go to the cinema?
Every couple of months 14
About every two months
Monthly
It varies, more in winter.
1 to 2 times a month
Rarely
Once or twice every three months
Once every 2 months
Every other week
Rarely
rarely
.it varies, I go see trailers of upcoming films, see those then don't go again for about 6 months lol
Not a lot
2-3 times a year
every 1 or 2 months - 46%
Varies, more in winter - 7%
Rarely - 29%
Once or twice every three months - 7%
Every 6 months - 7%
3) How many times do you visit the cinema in a year?
6
12-15
10-12
As much as can
As much as can
6
Once or twice
6
10-12 times
20
3
3/4
3
No more than 5
2-3
6 - 21%
a lot/ 10 or more - 36%1 to 5 - 43%
4) Do you tend to go to the cinema on any particular day of the week?
No
Midweek - less busy.
Tues/Wednesday
Weekend
No
Wednesdays (with a buy one get one free code!
Any day
No
No
No
No
Sunday
No
Not really
Midweek - 22%
No/not really - 64%
Weekends - 12%
5) What is your favourite genre of film?
Sci Fi
Action/adventure
Action or thrillers
Action and fantasy.
Rom-com
Rom-com
Rom -com
Drama
Rom com
Action and adventure
Action and children's
Drama
Psychological thriller
Action/ Sci-Fi
Sci - Fi - 14%
Action 43%
Rom-Com - 29%
Drama - 14%
Physcological - 7%
Physcological - 7%
Adventure - 14%
6) How do you hear about new films? (e.g.:trailers, texts, posters, advertising on buses, internet advertising through magazines, word of mouth, etc, etc.)
Social media.
All you mentioned
Trailers
Trailers on Youtube
Trailers advertising Youtube/Tv advertisements
TV
Social media, word of mouth, social media
Social media, all of the above
Trailers
Internet
See trailers and billboards in London
Trailers/Tv adverts
Usually from my daughter (ie word of mouth)
Social Media/internet - 43%
Trailers - 43%
Word of mouth - 14%
7) When do you go to the cinema, do you buy refreshments? What do you buy?
Drinks
Sometimes, usually drinks
Ice cream
Everything from chocolate to ice cream
Yes coffee and pick and mix chocolate
No, too expensive.
Refreshments from elsewhere.
No I bring my own
Packet of chocolates
Take own sweets and drinks
Just a coffee, bring food from elsewhere.
None
From outside of cinema, occasionally buy popcorn and a drink
Drinks - 29%
Ice cream - 14%
Chocolate - 21%
Popcorn - 12%
From elsewhere - 50%
Chocolate - 21%
Popcorn - 12%
From elsewhere - 50%
8) Are you persuaded to see movies because they feature particular film stars? If so, who?
No
Not really
No
Yes, Hugh Jackmen and Morgan Freeman.
Yes - Zac Efron or Jennifer Lawrence ! 
Colin Firth
Colin Firth
matt damon, nicole kidman, tom cruise, any A+ stars
Zac Efron
Zac Efron
No
No
Yes, famous names who always do good with great acting.
No
No not to go, but might influence not to go.
9) Do you prefer to watch Hollywood movies at the cinema, or films elsewhere (like British films or Bollywood films?)
I prefer to see sci Fi and big cinematography films at the cinema. For other genres I can wait for the DVD
Anything, no particular favourites.
It depends
Hollywood and British
No preference
Hollywood
Hollywood
Hollywood
Blockbusters at cinema, others at home.
Hollywood
Hollywood and British
Hollywood
Hollywood & British films at cinema
Not bothered Usually Hollywood, only because of favorite genre.
10) How many movies have you seen at the cinema in 3D?
Six
Only a handful
3/4.
Lots
4-5
None
5
8
3-4
5 or 6
1 - Jaws 3D
2 i think
11) Are you more or less interested in movies if they are in 3D
No
Less. Prefer 2d
Not fussed.
Less
Less (hurts my eyes ! Would rather watch 2D.
Less
Less
Less
Less
Less
Less
More
Less
Not fussed
Less
12) What's better - home cinema or The cinema ?
Cinema
Cinema better as more realistic
Cinema
Cinema
Home cinema
Cinema
Cinema
Home
Cinema
The cinema
Cinema
Either
Either
13) Did you see your favourite film of all time at the cinema?
Yes
Yes
Yes
Yes
No I wasn't born when it came out!
No
Yes
Yes
No
No
No
No
14) Have you ever bought a DVD of a film you have seen at the cinema?
Loads. Yes.
Yes lots
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
15) Do you watch films online? And do you pay for online movies?
Ocasionally
Yes and I have done, Usually wait for sky movies
No
No
Yes, I use Netflix
No
Yes
Yes
Yes on Netflix
Yes and yes
No not online but have paid sky.
Not often
Yes
16) With how many people do you usually visit the cinema?
Two
One or two
It varies, mostly 1.
Two
Two to three Two or three
1
1
1-2
Varies
One
1
2-3
Monday, 27 February 2017
Audience Research Into Taste and Behaviour
https://www.surveymonkey.co.uk/r/6HW25MT
1) Most of the films listed were quite recent, such as Sing and xXx: Return of Xander Cage which both came out this year
2) Around 50% of the answers say they go 2-3 times a month, when the rest of the answers said rarely, ranging between once every 2-3 months, unless there is a specific film the individual wants to see in particular
3) I had a majority count that answered with 5 times on average. However a strong number of answers had also said that they could go to the cinema anywhere between 3-48 times (subject to their schedules)
4) Around 80% of the answers said Saturday, as that is when most of the individuals are off work or school, the remaining 20% said that there was no specific day where they scheduled to go
5) 50% included comedy in their answer, as I had answers like Action/Comedy, Romantic/Comedy as well as straight comedy.Around 20% was Sci-Fi and the other 10% had no specific preference and didn't mind
6) For the spread of new films, 90% of the answers had said they heard about it either through the word of mouth or coming across the trailer on various forms of social media, or even prior to the screening of another film. 10% had said that they found out about different films through internet advertising
7) 100% included popcorn and another beverage (water, ice lemon tea, soft drinks etc).
8) 90% of the answers said that they don't see a film for any specific film star, whereas the remaining 10% had said that the film star does occasionally catch their attention which makes them want to watch the film
9) About 50% had said that the majority of the films they watch are produced by Hollywood. However, 30% said that they were alright to watch anything as long as they enjoyed the film, and 10% had said that that they would watch anything but aren't big fans of Hollywood films as they are predictable and repetitive.
10) Again, around 50% said that they've seen between 5-10 films in 3D, about 30% said that they had seen too many and couldn't remember, and the remainder of the answers were 1-2.
1) Most of the films listed were quite recent, such as Sing and xXx: Return of Xander Cage which both came out this year
2) Around 50% of the answers say they go 2-3 times a month, when the rest of the answers said rarely, ranging between once every 2-3 months, unless there is a specific film the individual wants to see in particular
3) I had a majority count that answered with 5 times on average. However a strong number of answers had also said that they could go to the cinema anywhere between 3-48 times (subject to their schedules)
4) Around 80% of the answers said Saturday, as that is when most of the individuals are off work or school, the remaining 20% said that there was no specific day where they scheduled to go
5) 50% included comedy in their answer, as I had answers like Action/Comedy, Romantic/Comedy as well as straight comedy.Around 20% was Sci-Fi and the other 10% had no specific preference and didn't mind
6) For the spread of new films, 90% of the answers had said they heard about it either through the word of mouth or coming across the trailer on various forms of social media, or even prior to the screening of another film. 10% had said that they found out about different films through internet advertising
7) 100% included popcorn and another beverage (water, ice lemon tea, soft drinks etc).
8) 90% of the answers said that they don't see a film for any specific film star, whereas the remaining 10% had said that the film star does occasionally catch their attention which makes them want to watch the film
9) About 50% had said that the majority of the films they watch are produced by Hollywood. However, 30% said that they were alright to watch anything as long as they enjoyed the film, and 10% had said that that they would watch anything but aren't big fans of Hollywood films as they are predictable and repetitive.
10) Again, around 50% said that they've seen between 5-10 films in 3D, about 30% said that they had seen too many and couldn't remember, and the remainder of the answers were 1-2.
Audience Research Into Taste and Behaviour - Fel Mills
After sharing out the link for my survey on both Twitter and my mum's Facebook, I managed to gather a total of 108 responses, (although I think some responses were duplicated both from people my age to late young adults and even middle aged people also.
Question 1 - How often do you go to the cinema?
The choices people could pick from were:
- Weekly
- Monthly
- Rarely
- When an interesting film comes out
or Other
From the results I can recall that 'when an interesting film comes out' was the popular vote. This question was also multiple choice, so many people picked between rarely and when an interesting film is released.
Question 2 - What was the last film you saw at the cinema?
From the results gathered for this question, there were various answers based on the films people had seen. But I noticed that Split, Star Wars: Rogue One and Moana were quite popular in this answer.
Question 3 - Do you tend to go to the cinema on a certain day? Why?
The results varied a lot, many people mentioned that they either go to the cinema on the weekend when they're free or go during certain days because of promotional offers (for example like Orange Wednesdays)
Question 4 - When you go the cinema, do you buy refreshments? What do you buy?
From this question I mainly expected for the majority to mention they at least buy one type of concession from the cinema. But cheekily enough, people mentioned that they would buy cheaper snacks and 'sneak them' into the cinema to prevent paying such a large amount of money on something so regular sized.
Question 5 - Did you see your favourite film of all time in the cinema?
From the results, it seems that this question is quite varied however it just isn't. About 90% wrote no as their answer but in a different way, whether it be capitalisation or punctuation included.
Question 6 - Do you watch films online? Do you pay for them?
As I promoted my survey to mainly teenagers, I expected the majority of the answers to be 'yes I watch films online but no I don't pay for them' considering websites and technology have expanded these days, allowing people to view films on different devices. From the results of this question, at least 98% said they watch films online and when it comes down to paying for the film, half pay either by actually buying the film or via Netflix or other apps and the other half don't pay.
Question 7 - Have you ever bought a DVD of a film you have seen at the cinema?
From the results, I noticed that the majority of the responses show that people only buy the film on DVD if they believed it was extremely good.
Question 8 - Are you persuaded to see movies because they feature particular film stars?
For this question, I didn't expect the answers it received. From the results I received, the majority they would watch a film rather for the plot than the stars that are featured. However, some of the answers outline how they'd watch certain film series / films because their favourite stars are casted.
Question 9 - How do you hear about new films?
What I noticed about the results from this question is that everyone uses more modern ways - such as the Internet, trailers, social media and television - in order to find out about new films that are being released in comparison to how things would've been advertised back in the early years - through newspapers for example.
Question 10 - What is your favourite film genre?
My Survey link - https://goo.gl/forms/p1JJs1mrsBEc4cBm2
My Survey Responses - https://docs.google.com/spreadsheets/d/1xetUo1h5XdBraD5d5Trm4RC6I8dnAp4yahsOX68VUx8/edit#gid=1549218209
Question 1 - How often do you go to the cinema?
The choices people could pick from were:
- Weekly
- Monthly
- Rarely
- When an interesting film comes out
or Other
From the results I can recall that 'when an interesting film comes out' was the popular vote. This question was also multiple choice, so many people picked between rarely and when an interesting film is released.
Question 2 - What was the last film you saw at the cinema?
From the results gathered for this question, there were various answers based on the films people had seen. But I noticed that Split, Star Wars: Rogue One and Moana were quite popular in this answer.
Question 3 - Do you tend to go to the cinema on a certain day? Why?
The results varied a lot, many people mentioned that they either go to the cinema on the weekend when they're free or go during certain days because of promotional offers (for example like Orange Wednesdays)
Question 4 - When you go the cinema, do you buy refreshments? What do you buy?
From this question I mainly expected for the majority to mention they at least buy one type of concession from the cinema. But cheekily enough, people mentioned that they would buy cheaper snacks and 'sneak them' into the cinema to prevent paying such a large amount of money on something so regular sized.
Question 5 - Did you see your favourite film of all time in the cinema?
From the results, it seems that this question is quite varied however it just isn't. About 90% wrote no as their answer but in a different way, whether it be capitalisation or punctuation included.
Question 6 - Do you watch films online? Do you pay for them?
As I promoted my survey to mainly teenagers, I expected the majority of the answers to be 'yes I watch films online but no I don't pay for them' considering websites and technology have expanded these days, allowing people to view films on different devices. From the results of this question, at least 98% said they watch films online and when it comes down to paying for the film, half pay either by actually buying the film or via Netflix or other apps and the other half don't pay.
Question 7 - Have you ever bought a DVD of a film you have seen at the cinema?
From the results, I noticed that the majority of the responses show that people only buy the film on DVD if they believed it was extremely good.
Question 8 - Are you persuaded to see movies because they feature particular film stars?
For this question, I didn't expect the answers it received. From the results I received, the majority they would watch a film rather for the plot than the stars that are featured. However, some of the answers outline how they'd watch certain film series / films because their favourite stars are casted.
Question 9 - How do you hear about new films?
What I noticed about the results from this question is that everyone uses more modern ways - such as the Internet, trailers, social media and television - in order to find out about new films that are being released in comparison to how things would've been advertised back in the early years - through newspapers for example.
Question 10 - What is your favourite film genre?
My Survey link - https://goo.gl/forms/p1JJs1mrsBEc4cBm2
My Survey Responses - https://docs.google.com/spreadsheets/d/1xetUo1h5XdBraD5d5Trm4RC6I8dnAp4yahsOX68VUx8/edit#gid=1549218209
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