Audience Research Into Taste and Behaviour

https://www.surveymonkey.co.uk/r/6HW25MT

1) Most of the films listed were quite recent, such as Sing and xXx: Return of Xander Cage which both came out this year

2) Around 50% of the answers say they go 2-3 times a month, when the rest of the answers said rarely, ranging between once every 2-3 months, unless there is a specific film the individual wants to see in particular

3) I had a majority count that answered with 5 times on average. However a strong number of answers had also said that they could go to the cinema anywhere between 3-48 times (subject to their schedules)

4) Around 80% of the answers said Saturday, as that is when most of the individuals are off work or school, the remaining 20% said that there was no specific day where they scheduled to go

5) 50% included comedy in their answer, as I had answers like Action/Comedy, Romantic/Comedy as well as straight comedy.Around 20% was Sci-Fi and the other 10% had no specific preference and didn't mind

6) For the spread of new films, 90% of the answers had said they heard about it either through the word of mouth or coming across the trailer on various forms of social media, or even prior to the screening of another film. 10% had said that they found out about different films through internet advertising

7) 100% included popcorn and another beverage (water, ice lemon tea, soft drinks etc).

8) 90% of the answers said that they don't see a film for any specific film star, whereas the remaining 10% had said that the film star does occasionally catch their attention which makes them want to watch the film

9) About 50% had said that the majority of the films they watch are produced by Hollywood. However, 30% said that they were alright to watch anything as long as they enjoyed the film, and 10% had said that that they would watch anything but aren't big fans of Hollywood films as they are predictable and repetitive.

10) Again, around 50% said that they've seen between 5-10 films in 3D, about 30% said that they had seen too many and couldn't remember, and the remainder of the answers were 1-2.