Audience research into taste and behaviour

Film audience results:

Question 1:

- What was the last film you saw at the cinema?

From the results from Question 1, we can see that all but 1 of the people who answered the question can recall the last film they saw at the cinema, showing us that the majority of people that answered this question go to the cinema quite regularly if they are able to re-call their last film they've seen.

Question 2:

- Do you watch films online? And do you pay for online movies?

From the results from question 2 we can see that 100% of the people who answered the question watch films online, but 88.9% tend to watch films online without paying for them.

Question 3:

- What's better, watching films at home or the cinema?

 As we can see from the results from question 3, the majority of people who answered the question (5/9) prefer to watch films at home rather than at the cinema, which contributes to the decline in people attending the cinema. However, seeing as 4/9 people that answered the question said they prefer watching films at the cinema rather than at home, it shows that the divide between watching films at home vs at the cinema is still very close.

Question 4

- Do certain film stars persuade whether you view a film or not?

5/9 people that answered this question are persuaded to watch films due to certain film stars being in the film and this is likely why small indie movies without well-known actors don't tend to well at the box office, whereas the other 4/9 people were not persuaded by big actors starring in films.

Question 5

- Did you see your favorite movie ever at a cinema?

From the pie chart above, we can see that the majority of people (55.6%) did not see their favorite movie of all time at the cinema, this is likely why the amount of people visiting cinemas each year is decreasing.

Question 6

- How do you hear about new films?

From the results above, we can see that 8/9 of the people who answered the question usually hear about films when they see the film's trailer and 1/9 find about about newly released movies from film posters that are displayed on the bus, showing that trailers are a very good form of advertisement for movies.

Question 7:

- Do you usually buy snacks when you go to the cinema?

As we can see from the results above, 6/9 of the people who answered the question buy snacks when they go to the cinema, whereas the other 3/9 do not purchase snacks at the cinema.

Question 8:

- Are you more or less interested in a film if it is 3D?

Interestingly, it seems that amongst the people who answered this question, nobody becomes less interested in a film if it's 3D, but if a film is 3D the majority (66.7%) become more interested and invested in the film. Similarly, 33.3% of the people who answered the question said that there is no change in interest for a movie if it is 3D, showing that 3D films are likely to sell better than films that aren't 3D.

Question 9:

- Have you ever bought the DVD of a film you've previously seen at a cinema?

From the results above, we can see that a majority of the people who answered the question (66.7%) have bought a DVD of a film they've seen at the cinema, whereas the remaining 33.3% haven't bought a DVD of a film they have watched at the movies.