Monday, 27 February 2017

Audience research into taste and behaviour- Harry Scott

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The film that the people who answered the survey had seen most recently was Rogue One, which made $700M Worldwide. Next were two films that were nominated for Best Picture for the Oscars Moonlight and La La Land.

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30% of the people who answered the survey said they went once a month and another 30% said they went once a week. 20% went randomly and 20% said they go once every few months.

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40% of people said they go to the cinema 15-24 times a year. The smallest proportion was 10% who went 25-39 times a year.

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It appears majority of audiences don't have a set day they visit the cinema.

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The most popular genres are: Action, Comedy, Thriller. All with 50% of votes. The least popular genres were Horror and Sci-Fi as they only received 10% of votes.

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Everyone said they hear about films by trailers. 50% people said they hear films by Word of mouth.

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4/9 people said they do get food, while 5/9 said they didn't get food. 1 person didn't answer.

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Out of the four people, one gets a Hot Dog while the other three get popcorn.

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1/9 of the people said that they are persuaded to see a movie because of a particular star. The person said that the star is Tom Cruise.

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60% of people said they liked Hollywood films. The other 40% said they liked both films from Hollywood and films from everywhere else.

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From this information people appear to not like 3D as the most popular choice is 1-5. However two people have seen 25-39 films in  3D

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7/10 people said they don't enjoy 3D films as much.

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Only 1 person said they preferred the cinema over home cinema.

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This shows that people still buy physical  copies of films as 10/10 said they have bought a DVD of a film they have seen in the cinema.

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9/10 people watch films online.

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6/10 people do pay for online films while 4/10 do not.

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30% of the 10 people go with 1-2 people. While 10% go with 10+. The other 60% is evenly spread between 3-4, 5-7 and 8-9.

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